{"id":95,"date":"2019-11-13T08:33:41","date_gmt":"2019-11-13T07:33:41","guid":{"rendered":"https:\/\/la-freelancerie.fr\/fr\/?page_id=95"},"modified":"2023-06-28T15:34:08","modified_gmt":"2023-06-28T13:34:08","slug":"webmarketing","status":"publish","type":"page","link":"https:\/\/la-freelancerie.fr\/fr\/webmarketing\/","title":{"rendered":"WEBMARKETING"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1055j-892119d913b0fef603ab249e5c2e81f5\">\n.avia-section.av-1055j-892119d913b0fef603ab249e5c2e81f5 .av-parallax .av-parallax-inner{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/la-freelancerie.fr\/fr\/wp-content\/uploads\/2020\/01\/conseils-strategie-communication-la-freelancerie-nantes-reze-pornic-vendee-angers-rennes-3.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-1055j-892119d913b0fef603ab249e5c2e81f5 main_color avia-section-default avia-no-shadow  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-full-stretch av-parallax-section avia-bg-style-parallax container_wrap fullsize'  data-section-bg-repeat='stretch'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-stretch'><\/div><\/div><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-95'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-ljfgo5io-e4b86f1b198aa2448d8ba6f3d935a66c'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 style=\"text-align: center;\"><span style=\"font-size: 24pt; font-family: poppins-black; color: #ffffff;\">Webmarketing<\/span><\/h1>\n<\/div><\/section>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-90pkv-54e583ebd8fcab01297bd94370533262 main_color avia-section-default avia-no-border-styling  avia-builder-el-2  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-95'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-ljfgpitu-9a710d878fe146c1764845ebc802fb1a'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span style=\"font-family: poppins-black; font-size: 14pt;\">POURQUOI ?<\/span><\/p>\n<p><span style=\"font-family: poppins-light; font-size: 12pt;\">Le webmarketing est un ensemble de techniques favorisant la promotion de ton image de marque. Elle est reli\u00e9e \u00e0 la strat\u00e9gie de communication d\u00e9finie en amont. Les objectifs sont multiples : visibilit\u00e9, conversion, notori\u00e9t\u00e9, fid\u00e9lisation, analyse, \u2026<\/span><\/p>\n<p><span style=\"font-family: poppins-light; font-size: 12pt;\">Le webmarketing permet de comprendre et d\u2019analyser le comportement de ta communaut\u00e9. Elle permet de <strong>rassembler autour de toi<\/strong> ton public de mani\u00e8re efficace, rapide et cibl\u00e9e.<\/span><\/p>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8exh3-276b5a9db5039e428bf59394c534d829\">\n.avia-section.av-8exh3-276b5a9db5039e428bf59394c534d829{\nbackground-color:#a6d3b9;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-8exh3-276b5a9db5039e428bf59394c534d829 main_color avia-section-default avia-no-border-styling  avia-builder-el-4  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-95'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-ljfgqclb-959350bbdc39b98cdb803d0b3bad4d2f'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span style=\"font-family: poppins-black; font-size: 14pt;\">COMMENT ?<\/span><\/p>\n<p><span style=\"font-size: 12pt; font-family: poppins-light;\">Il existe une multitude de techniques webmarketing. La technique est de cr\u00e9er un tunnel de vente. Une atmosph\u00e8re qui se finalisera sur le site internet qui devra convertir.<\/span><\/p>\n<p><span style=\"font-size: 12pt; font-family: poppins-light;\">Pour aiguiller la strat\u00e9gie et la mise en place de l\u2019action, nous mettons en place plusieurs \u00e9tapes :<\/span><\/p>\n<ol>\n<li><span style=\"font-size: 12pt; font-family: poppins-light;\"><strong>REFLEXION<\/strong> : C\u2019est un travail d\u2019introspection. Cet exercice est essentiel pour comprendre ton projet, ta cible et tes enjeux \u00e0 court, moyen et long terme. L\u2019id\u00e9e est de conna\u00eetre \u00e9galement tes app\u00e9tences sur les outils pour opter pour une action que tu pourras g\u00e9rer en autonomie.<\/span><\/li>\n<li><strong style=\"font-family: poppins-light; font-size: 12pt;\">ACTION<\/strong><span style=\"font-family: poppins-light; font-size: 12pt;\"> : En corr\u00e9lation avec la strat\u00e9gie de communication, nous t\u2019aidons \u00e0 lancer l\u2019action et nous t\u2019accompagnerons et te formerons sur sur les astuces d\u2019utilisation.<\/span><\/li>\n<li><strong style=\"font-family: poppins-light; font-size: 12pt;\">ANALYSE<\/strong><span style=\"font-family: poppins-light; font-size: 12pt;\"> : Cette \u00e9tape est primordiale. Une action webmarketing est un cycle qui se renouvelle perp\u00e9tuellement. Chaque action est affin\u00e9e en fonction des r\u00e9sultats pr\u00e9c\u00e9dents.<\/span><\/li>\n<\/ol>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section av-7v6qz-85ab0e86496138913950de6c7c8fd95b main_color avia-section-default avia-no-border-styling  avia-builder-el-6  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-95'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-ljfgrj7n-319dcfab4f0010c84b677b06cb50a871'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span style=\"font-family: poppins-black; font-size: 14pt;\">QUOI ?<\/span><\/p>\n<p><span style=\"font-family: poppins-black; font-size: 12pt;\">SOCIAL MEDIA \/ RESEAUX SOCIAUX<\/span><\/p>\n<p><span style=\"font-family: poppins-light; font-size: 12pt;\">Optimiser ces R\u00e9seaux Sociaux, commence par la conception d\u2019une strat\u00e9gie Social Media ax\u00e9e sur ta vision et les convictions qui porte ton entreprise. Ils d\u00e9coulent de l\u2019\u00e9tape de r\u00e9flexion. Ensuite, l&rsquo;objectif est de t\u2019aider \u00e0 tirer pleinement parti de la puissance des r\u00e9seaux sociaux pour atteindre tes objectifs.<\/span><\/p>\n<p><span style=\"font-family: poppins-light; font-size: 12pt;\"><strong>Exemple de probl\u00e9matique<\/strong> : J\u2019aimerai que ma communaut\u00e9 soit plus engag\u00e9e.<\/span><\/p>\n<hr \/>\n<p><span style=\"font-family: poppins-black; font-size: 12pt;\">CONTENT MARKETING \/ BLOGS<\/span><\/p>\n<p><span style=\"font-family: poppins-light; font-size: 12pt;\">C\u2019est une approche strat\u00e9gique qui consiste \u00e0 concevoir du contenu de qualit\u00e9. Elle d\u00e9coule de la strat\u00e9gie en amont. C\u2019est une technique pour cr\u00e9er du contenu sur une th\u00e9matique choisie. Elle est adaptable en fonction du support choisie : Blog, R\u00e9seaux sociaux, Newsletter, \u2026<\/span><\/p>\n<p><span style=\"font-family: poppins-light; font-size: 12pt;\"><strong>Exemple de probl\u00e9matique<\/strong> : J\u2019aimerai aborder un sujet important sur Linkedin.<\/span><\/p>\n<hr \/>\n<p><span style=\"font-family: poppins-black; font-size: 12pt;\">REFERENCEMENT SEO \/ NATUREL<\/span><\/p>\n<p><span style=\"font-family: poppins-light; font-size: 12pt;\">C\u2019est un ensemble de technique qui vise \u00e0 cro\u00eetre la visibilit\u00e9 de ton site web sur les r\u00e9sultats des moteurs de recherche comme Google. Ce sont diff\u00e9rentes actions qui permettent d\u2019augmenter les visites sur ton site internet en optimisant l\u2019algorithme.<\/span><\/p>\n<p><span style=\"font-family: poppins-light; font-size: 12pt;\"><strong>Exemple de probl\u00e9matique<\/strong> : J\u2019aimerai qu\u2019on puisse me trouver sur ce mot-cl\u00e9.<\/span><\/p>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_section-8e0265b15965e8e3cf28cf0f58111d36\">\n.avia-section.av-av_section-8e0265b15965e8e3cf28cf0f58111d36 .av-parallax .av-parallax-inner{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/la-freelancerie.fr\/fr\/wp-content\/uploads\/2021\/10\/la-freelancerie-agence-de-communication-nantes-vendee-pornic-rennes-angers-scaled.jpg);\nbackground-position:50% 0%;\nbackground-attachment:scroll;\n}\n.avia-section.av-av_section-8e0265b15965e8e3cf28cf0f58111d36 .av-section-color-overlay{\nopacity:0.8;\nbackground-color:#a6d3b9;\n}\n<\/style>\n<div id='av_section_5'  class='avia-section av-av_section-8e0265b15965e8e3cf28cf0f58111d36 main_color avia-section-default avia-no-border-styling  avia-builder-el-8  el_after_av_section  avia-builder-el-last  av-parallax-section avia-bg-style-parallax av-section-color-overlay-active av-minimum-height av-minimum-height-custom  container_wrap fullsize'  data-section-bg-repeat='no-repeat'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-stretch'><\/div><\/div><div class='av-section-color-overlay-wrap'><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' style='height:400px'><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-95'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-a6db8fe9dec15cfe34ca20699babb6a9\">\n.flex_column.av-av_one_half-a6db8fe9dec15cfe34ca20699babb6a9{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_half-a6db8fe9dec15cfe34ca20699babb6a9 av_one_half  avia-builder-el-9  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding '   ><section  class='av_textblock_section av-av_textblock-e878f05c31dff72941bf1e49a00d9ff5'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><span style=\"font-size: 14pt;\"><span style=\"font-family: poppins-black;\">Suis LA FREELANCERIE sur les r\u00e9seaux sociaux<\/span><span style=\"font-family: poppins-medium;\">,<\/span><br \/>\n<span style=\"font-family: poppins-light;\">D\u00e9couvre nos actualit\u00e9s !<\/span><\/span><\/p>\n<\/div><\/section><br \/>\n<div  class='avia-buttonrow-wrap av-av_buttonrow-c1f5867b7ffc00948c28bb6b86477409 avia-buttonrow-center  avia-builder-el-11  el_after_av_textblock  avia-builder-el-last '>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_buttonrow_item-ebce393ccc6329f3b08e8349a52d8755\">\n#top #wrap_all .avia-button.av-av_buttonrow_item-ebce393ccc6329f3b08e8349a52d8755{\nborder-style:none;\nborder-width:0 0 0 0;\ntransition:all 0.4s ease-in-out;\n-webkit-transition:all 0.4s ease-in-out;\n-moz-transition:all 0.4s ease-in-out;\n-ms-transition:all 0.4s ease-in-out;\n-o-transition:all 0.4s ease-in-out;\nmargin-bottom:5px;\nmargin-right:3px;\nmargin-left:3px;\n}\n<\/style>\n<a href='https:\/\/www.linkedin.com\/company\/la-freelancerie' class='avia-button av-av_buttonrow_item-ebce393ccc6329f3b08e8349a52d8755 avia-icon_select-yes-left-icon avia-size-medium av-icon-on-hover avia-color-white' target=\"_blank\" rel=\"noopener noreferrer\"><span class='avia_button_icon avia_button_icon_left ' aria-hidden='true' data-av_icon='\ue8fd' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Linkedin<\/span><\/a>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_buttonrow_item-509242b7312d9705c672367fd601fad6\">\n#top #wrap_all .avia-button.av-av_buttonrow_item-509242b7312d9705c672367fd601fad6{\nborder-style:none;\nborder-width:0 0 0 0;\ntransition:all 0.4s ease-in-out;\n-webkit-transition:all 0.4s ease-in-out;\n-moz-transition:all 0.4s ease-in-out;\n-ms-transition:all 0.4s ease-in-out;\n-o-transition:all 0.4s ease-in-out;\nmargin-bottom:5px;\nmargin-right:3px;\nmargin-left:3px;\n}\n<\/style>\n<a href='https:\/\/www.facebook.com\/lafreelancerie\/' class='avia-button av-av_buttonrow_item-509242b7312d9705c672367fd601fad6 avia-icon_select-yes-left-icon avia-size-medium av-icon-on-hover avia-color-white' target=\"_blank\" rel=\"noopener noreferrer\"><span class='avia_button_icon avia_button_icon_left ' aria-hidden='true' data-av_icon='\ue8f4' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Facebook<\/span><\/a>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_buttonrow_item-b0bc77168e50a6632596a03f00cdd04c\">\n#top #wrap_all .avia-button.av-av_buttonrow_item-b0bc77168e50a6632596a03f00cdd04c{\nborder-style:none;\nborder-width:0 0 0 0;\ntransition:all 0.4s ease-in-out;\n-webkit-transition:all 0.4s ease-in-out;\n-moz-transition:all 0.4s ease-in-out;\n-ms-transition:all 0.4s ease-in-out;\n-o-transition:all 0.4s ease-in-out;\nmargin-bottom:5px;\nmargin-right:3px;\nmargin-left:3px;\n}\n<\/style>\n<a href='https:\/\/www.instagram.com\/lafreelancerie' class='avia-button av-av_buttonrow_item-b0bc77168e50a6632596a03f00cdd04c avia-icon_select-yes-left-icon avia-size-medium av-icon-on-hover avia-color-white' target=\"_blank\" rel=\"noopener noreferrer\"><span class='avia_button_icon avia_button_icon_left ' aria-hidden='true' data-av_icon='\ue909' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Instagram<\/span><\/a>\n<\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-03b1b3871a8c17d3082733911134fe85\">\n.flex_column.av-av_one_half-03b1b3871a8c17d3082733911134fe85{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_half-03b1b3871a8c17d3082733911134fe85 av_one_half  avia-builder-el-12  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding '   ><section  class='av_textblock_section av-av_textblock-e878f05c31dff72941bf1e49a00d9ff5'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><span style=\"font-size: 14pt;\"><span style=\"font-family: poppins-black;\">Nous t&rsquo;aidons \u00e0 avoir une premi\u00e8re vision<br \/>\n<span style=\"font-family: poppins-light;\">de ton besoin.<\/span><\/span><br \/>\n<\/span><\/p>\n<\/div><\/section><br \/>\n<div  class='avia-buttonrow-wrap av-av_buttonrow-c1f5867b7ffc00948c28bb6b86477409 avia-buttonrow-center  avia-builder-el-14  el_after_av_textblock  avia-builder-el-last '>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_buttonrow_item-aa0d9e600f8827edfd1a223d1b0e482d\">\n#top #wrap_all .avia-button.av-av_buttonrow_item-aa0d9e600f8827edfd1a223d1b0e482d{\nborder-style:none;\nborder-width:0 0 0 0;\ntransition:all 0.4s ease-in-out;\n-webkit-transition:all 0.4s ease-in-out;\n-moz-transition:all 0.4s ease-in-out;\n-ms-transition:all 0.4s ease-in-out;\n-o-transition:all 0.4s ease-in-out;\nmargin-bottom:5px;\nmargin-right:3px;\nmargin-left:3px;\n}\n<\/style>\n<a href='https:\/\/la-freelancerie.fr\/fr\/devis-en-ligne\/'  class='avia-button av-av_buttonrow_item-aa0d9e600f8827edfd1a223d1b0e482d avia-icon_select-yes-left-icon avia-size-medium av-icon-on-hover avia-color-white'  ><span class='avia_button_icon avia_button_icon_left ' aria-hidden='true' data-av_icon='\ue806' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Devis en ligne<\/span><\/a>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_buttonrow_item-4c13b7b3c44f1f28c80aef41067bad34\">\n#top #wrap_all .avia-button.av-av_buttonrow_item-4c13b7b3c44f1f28c80aef41067bad34{\nborder-style:none;\nborder-width:0 0 0 0;\ntransition:all 0.4s ease-in-out;\n-webkit-transition:all 0.4s ease-in-out;\n-moz-transition:all 0.4s ease-in-out;\n-ms-transition:all 0.4s ease-in-out;\n-o-transition:all 0.4s ease-in-out;\nmargin-bottom:5px;\nmargin-right:3px;\nmargin-left:3px;\n}\n<\/style>\n<a href='https:\/\/la-freelancerie.fr\/fr\/contact\/'  class='avia-button av-av_buttonrow_item-4c13b7b3c44f1f28c80aef41067bad34 avia-icon_select-yes-left-icon avia-size-medium av-icon-on-hover avia-color-white'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_button_icon avia_button_icon_left ' aria-hidden='true' data-av_icon='\ue807' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Nous contacter<\/span><\/a>\n<\/div><\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Webmarketing - SEO \/ Social Media \/ R\u00e9seaux Sociaux - Nantes<\/title>\n<meta name=\"description\" content=\"Webmarketing | R\u00e9seaux sociaux \/ Social Media, R\u00e9f\u00e9rencement SEO Naturel, Contenus, Audit. Nantes - Rez\u00e9 - La Roche sur Yon. La Freelancerie\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/la-freelancerie.fr\/webmarketing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Webmarketing - SEO \/ Social Media \/ R\u00e9seaux Sociaux - Nantes\" \/>\n<meta property=\"og:description\" content=\"Webmarketing | R\u00e9seaux sociaux \/ Social Media, R\u00e9f\u00e9rencement SEO Naturel, Contenus, Audit. Nantes - Rez\u00e9 - La Roche sur Yon. 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