{"id":89,"date":"2019-11-13T08:32:17","date_gmt":"2019-11-13T07:32:17","guid":{"rendered":"https:\/\/la-freelancerie.fr\/fr\/?page_id=89"},"modified":"2023-06-28T15:32:20","modified_gmt":"2023-06-28T13:32:20","slug":"conseils-et-strategie","status":"publish","type":"page","link":"https:\/\/la-freelancerie.fr\/fr\/conseils-et-strategie\/","title":{"rendered":"CONSEILS ET STRAT\u00c9GIE"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-osfdt-efdf2221d15b8c201f90fcd5c8f3d8e0\">\n.avia-section.av-osfdt-efdf2221d15b8c201f90fcd5c8f3d8e0 .av-parallax .av-parallax-inner{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/la-freelancerie.fr\/fr\/wp-content\/uploads\/2020\/01\/conseils-strategie-communication-la-freelancerie-nantes-reze-pornic-vendee-angers-rennes-3.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-osfdt-efdf2221d15b8c201f90fcd5c8f3d8e0 main_color avia-section-default avia-no-shadow  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-full-stretch av-parallax-section avia-bg-style-parallax container_wrap fullsize'  data-section-bg-repeat='stretch'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color avia-full-stretch'><\/div><\/div><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-89'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-njrtl-8b62edbf3228f5169c1c0bd93f2800db'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 style=\"text-align: center;\"><span style=\"font-size: 24pt; font-family: poppins-black; color: #ffffff;\">Conseils et Strat\u00e9gie<\/span><\/h1>\n<\/div><\/section>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-1f3yl-95a393e5dd14f430de8c5d060cd87096 main_color avia-section-default avia-no-border-styling  avia-builder-el-2  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-89'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-kncvd-90594af513735fa3383459f31f29738a'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span style=\"font-family: poppins-black; font-size: 14pt;\">POURQUOI ?<\/span><\/p>\n<p><span style=\"font-family: poppins-light; font-size: 12pt;\">La communication sans strat\u00e9gie,<\/span><br \/>\n<span style=\"font-family: poppins-light; font-size: 12pt;\"> C\u2019est comme prendre des m\u00e9dicaments sans consultation.<\/span><br \/>\n<span style=\"font-family: poppins-light; font-size: 12pt;\"> C\u2019est possible, mais \u00e7a sera moins efficace.<\/span><\/p>\n<p><span style=\"font-family: poppins-light; font-size: 12pt;\">Le constat est que notre m\u00e9tier est malheureusement incompris.<\/span><br \/>\n<span style=\"font-family: poppins-light; font-size: 12pt;\"> La perception de la communication est tr\u00e8s centr\u00e9e OUTILS. <\/span><\/p>\n<p><span style=\"font-family: poppins-light; font-size: 12pt;\">Alors que la vraie repr\u00e9sentation, c\u2019est\u00a0:<\/span><br \/>\n<span style=\"font-family: poppins-light; font-size: 12pt;\"> &#8211; <strong>80%<\/strong> Strat\u00e9gie \/ Etat d\u2019esprit<\/span><br \/>\n<span style=\"font-family: poppins-light; font-size: 12pt;\"> &#8211; <strong>20%<\/strong> Outils \/ Techniques<\/span><\/p>\n<p><span style=\"font-family: poppins-light; font-size: 12pt;\">Avant chaque lancement d\u2019outils, il est n\u00e9cessaire d\u2019avoir une r\u00e9elle r\u00e9flexion strat\u00e9gique pour d\u00e9finir l\u2019identit\u00e9 de ta marque.<\/span><\/p>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ljee47br-d2f77a16c1c4ac41d4f380b74234288f\">\n.avia-section.av-ljee47br-d2f77a16c1c4ac41d4f380b74234288f{\nbackground-color:#a6d3b9;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-ljee47br-d2f77a16c1c4ac41d4f380b74234288f main_color avia-section-default avia-no-border-styling  avia-builder-el-4  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-89'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-q2vp-fd1804d474f7a58c923d0aadddd043d1 av_one_full  avia-builder-el-5  avia-builder-el-no-sibling  first flex_column_div '   ><section  class='av_textblock_section av-ljee64bs-5a1359985a0f31680edf117db4d0a7bb'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span style=\"font-family: poppins-black; font-size: 14pt;\">COMMENT ?<\/span><\/p>\n<p><span style=\"font-family: poppins-light; font-size: 12pt;\">Il est primordial d\u2019\u00e9tablir <strong>ta plateforme de marque. <\/strong><\/span><\/p>\n<p><span style=\"font-family: poppins-light; font-size: 12pt;\">Aussi pr\u00e9cieuse, qu\u2019un Pr\u00e9visionnel ou qu\u2019une Preuve de Concept,<\/span><br \/>\n<span style=\"font-family: poppins-light; font-size: 12pt;\"> Elle sert de r\u00e9f\u00e9rence pour guider sur le d\u00e9veloppement strat\u00e9gique de ta structure,<\/span><br \/>\n<span style=\"font-family: poppins-light; font-size: 12pt;\"> Et notamment au niveau de ta communication.<\/span><\/p>\n<p><span style=\"font-family: poppins-light; font-size: 12pt;\">Coupl\u00e9 g\u00e9n\u00e9ralement avec un manifeste, on y trouve g\u00e9n\u00e9ralement divers \u00e9l\u00e9ments :<\/span><br \/>\n<span style=\"font-family: poppins-light; font-size: 12pt;\"> Ton positionnement, ton identit\u00e9 de marque, ta cible, tes convictions, ta vision, ta mission et bien d\u2019autres donn\u00e9es pr\u00e9cieuses.<\/span><br \/>\n<span style=\"font-family: poppins-light; font-size: 12pt;\"> Des composants parfaits pour toucher le c\u0153ur de ta cible !<\/span><\/p>\n<p><strong><span style=\"font-family: poppins-light; font-size: 12pt;\">Les avantages : <\/span><\/strong><\/p>\n<ul>\n<li><span style=\"font-family: poppins-light; font-size: 12pt;\">Avoir une coh\u00e9rence sur ton discours<\/span><\/li>\n<li><span style=\"font-family: poppins-light; font-size: 12pt;\">Obtenir un regard ext\u00e9rieur \u00e0 la structure<\/span><\/li>\n<li><span style=\"font-family: poppins-light; font-size: 12pt;\">R\u00e9unir les collaborateurs sous une m\u00eame vision (Marque Employeur)<\/span><\/li>\n<li><span style=\"font-family: poppins-light; font-size: 12pt;\">Faciliter les messages \u00e0 communiquer<\/span><\/li>\n<\/ul>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section av-of2x-9417e06fdbe0f59dfad4e115f2200b1e main_color avia-section-default avia-no-border-styling  avia-builder-el-7  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-89'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-ljee9p2s-98bd8ef6064830aa0fa89f6126f476f6'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span style=\"font-family: poppins-black; font-size: 14pt;\">QUOI ?<\/span><\/p>\n<p><span style=\"font-family: poppins-black;\"><strong><span style=\"font-size: 12pt;\">LA BULLE CREATIVE<\/span><\/strong><\/span><\/p>\n<p><span style=\"font-family: poppins-light; font-size: 12pt;\">Le concept est simple, nous nous enfermons pendant 1 journ\u00e9e compl\u00e8te avec une partie de l\u2019\u00e9quipe LA FREELANCERIE et l\u2019\u00e9quipe de la soci\u00e9t\u00e9 que nous accompagnons.<\/span><\/p>\n<p><span style=\"font-family: poppins-light; font-size: 12pt;\">L&rsquo;intelligence collective au centre du projet.<\/span><\/p>\n<p><em><span style=\"font-family: poppins-light; font-size: 12pt;\">\u00ab\u00a0Si tu rentres dans cette salle, tu dois \u00eatre pr\u00eat \u00e0 te faire challenger et \u00e0 oser\u00a0!\u00a0\u00bb<\/span><\/em><\/p>\n<p><span style=\"font-family: poppins-light; font-size: 12pt;\">Un travail d\u2019introspection pour explorer un maximum de possibilit\u00e9s. <\/span><\/p>\n<p><span style=\"font-family: poppins-light; font-size: 12pt;\">&gt; D\u00e9couvrir le concept ici : <a href=\"https:\/\/youtu.be\/JtFM1GBF3FA\">https:\/\/youtu.be\/JtFM1GBF3FA<\/a><\/span><\/p>\n<p><span style=\"font-family: poppins-light; font-size: 12pt;\"> Un exercice ludique et participatif,<\/span><br \/>\n<span style=\"font-family: poppins-light; font-size: 12pt;\"> En plusieurs rounds, nous allons explorer les possibilit\u00e9s.<\/span><\/p>\n<ol>\n<li><span style=\"font-family: poppins-light; font-size: 12pt;\"><strong>L\u2019HISTOIRE<\/strong> : Temps de rencontre et d\u2019\u00e9change pour mieux conna\u00eetre ta structure.<\/span><\/li>\n<li><span style=\"font-family: poppins-light; font-size: 12pt;\"><strong>LA CIBLE<\/strong> : D\u00e9couvrir le comportement de la cible pour l\u2019approche et les outils \u00e0 utiliser. Mettre en lumi\u00e8re les points de blocages et les freins de cette cible.<\/span><\/li>\n<li><span style=\"font-family: poppins-light; font-size: 12pt;\"><strong>LES ID\u00c9ES<\/strong> : D\u00e9couvrir quelques r\u00e9f\u00e9rences dans ton domaine.<\/span><br \/>\n<span style=\"font-family: poppins-light; font-size: 12pt;\"> Imaginer les id\u00e9es qui r\u00e9pondent aux probl\u00e9matiques.<\/span><\/li>\n<li><span style=\"font-family: poppins-light; font-size: 12pt;\"><strong>LES OUTILS<\/strong> : Identifier tes app\u00e9tences sur les outils de communication pour que tu puisses communiquer un maximum en autonomie.<\/span><\/li>\n<li><span style=\"font-family: poppins-light; font-size: 12pt;\"><strong>LA STRAT\u00c9GIE<\/strong> : Conseils sur la tonalit\u00e9 \u00e0 adopter, les outils \u00e0 utiliser et les messages \u00e0 communiquer.<\/span><\/li>\n<\/ol>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_section-8e0265b15965e8e3cf28cf0f58111d36\">\n.avia-section.av-av_section-8e0265b15965e8e3cf28cf0f58111d36 .av-parallax .av-parallax-inner{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/la-freelancerie.fr\/fr\/wp-content\/uploads\/2021\/10\/la-freelancerie-agence-de-communication-nantes-vendee-pornic-rennes-angers-scaled.jpg);\nbackground-position:50% 0%;\nbackground-attachment:scroll;\n}\n.avia-section.av-av_section-8e0265b15965e8e3cf28cf0f58111d36 .av-section-color-overlay{\nopacity:0.8;\nbackground-color:#a6d3b9;\n}\n<\/style>\n<div id='av_section_5'  class='avia-section av-av_section-8e0265b15965e8e3cf28cf0f58111d36 main_color avia-section-default avia-no-border-styling  avia-builder-el-9  el_after_av_section  avia-builder-el-last  av-parallax-section avia-bg-style-parallax av-section-color-overlay-active av-minimum-height av-minimum-height-custom  container_wrap fullsize'  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av-zero-column-padding '   ><section  class='av_textblock_section av-av_textblock-e878f05c31dff72941bf1e49a00d9ff5'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><span style=\"font-size: 14pt;\"><span style=\"font-family: poppins-black;\">Suis LA FREELANCERIE sur les r\u00e9seaux sociaux<\/span><span style=\"font-family: poppins-medium;\">,<\/span><br \/>\n<span style=\"font-family: poppins-light;\">D\u00e9couvre nos actualit\u00e9s !<\/span><\/span><\/p>\n<\/div><\/section><br \/>\n<div  class='avia-buttonrow-wrap av-av_buttonrow-c1f5867b7ffc00948c28bb6b86477409 avia-buttonrow-center  avia-builder-el-12  el_after_av_textblock  avia-builder-el-last '>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_buttonrow_item-ebce393ccc6329f3b08e8349a52d8755\">\n#top #wrap_all 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.avia-button.av-av_buttonrow_item-b0bc77168e50a6632596a03f00cdd04c{\nborder-style:none;\nborder-width:0 0 0 0;\ntransition:all 0.4s ease-in-out;\n-webkit-transition:all 0.4s ease-in-out;\n-moz-transition:all 0.4s ease-in-out;\n-ms-transition:all 0.4s ease-in-out;\n-o-transition:all 0.4s ease-in-out;\nmargin-bottom:5px;\nmargin-right:3px;\nmargin-left:3px;\n}\n<\/style>\n<a href='https:\/\/www.instagram.com\/lafreelancerie' class='avia-button av-av_buttonrow_item-b0bc77168e50a6632596a03f00cdd04c avia-icon_select-yes-left-icon avia-size-medium av-icon-on-hover avia-color-white' target=\"_blank\" rel=\"noopener noreferrer\"><span class='avia_button_icon avia_button_icon_left ' aria-hidden='true' data-av_icon='\ue909' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Instagram<\/span><\/a>\n<\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-03b1b3871a8c17d3082733911134fe85\">\n.flex_column.av-av_one_half-03b1b3871a8c17d3082733911134fe85{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_half-03b1b3871a8c17d3082733911134fe85 av_one_half  avia-builder-el-13  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding '   ><section  class='av_textblock_section av-av_textblock-e878f05c31dff72941bf1e49a00d9ff5'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><span style=\"font-size: 14pt;\"><span style=\"font-family: poppins-black;\">Nous t&rsquo;aidons \u00e0 avoir une premi\u00e8re vision<br \/>\n<span style=\"font-family: poppins-light;\">de ton besoin.<\/span><\/span><br \/>\n<\/span><\/p>\n<\/div><\/section><br \/>\n<div  class='avia-buttonrow-wrap av-av_buttonrow-c1f5867b7ffc00948c28bb6b86477409 avia-buttonrow-center  avia-builder-el-15  el_after_av_textblock  avia-builder-el-last '>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_buttonrow_item-aa0d9e600f8827edfd1a223d1b0e482d\">\n#top #wrap_all .avia-button.av-av_buttonrow_item-aa0d9e600f8827edfd1a223d1b0e482d{\nborder-style:none;\nborder-width:0 0 0 0;\ntransition:all 0.4s ease-in-out;\n-webkit-transition:all 0.4s ease-in-out;\n-moz-transition:all 0.4s ease-in-out;\n-ms-transition:all 0.4s ease-in-out;\n-o-transition:all 0.4s ease-in-out;\nmargin-bottom:5px;\nmargin-right:3px;\nmargin-left:3px;\n}\n<\/style>\n<a href='https:\/\/la-freelancerie.fr\/fr\/devis-en-ligne\/'  class='avia-button av-av_buttonrow_item-aa0d9e600f8827edfd1a223d1b0e482d avia-icon_select-yes-left-icon avia-size-medium av-icon-on-hover avia-color-white'  ><span class='avia_button_icon avia_button_icon_left ' aria-hidden='true' data-av_icon='\ue806' 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data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Nous contacter<\/span><\/a>\n<\/div><\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Conseils et strat\u00e9gie en communication - LA FREELANCERIE<\/title>\n<meta name=\"description\" content=\"Conseils et strat\u00e9gie en communication - Faites-vous challenger avec LA FREELANCERIE | Nantes, Rez\u00e9, Pornic, La Roche sur Yon.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/la-freelancerie.fr\/conseils-et-strategie\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta 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